In an ad targeting voters from the battleground state of Arizona, former Arizona Attorney General Grant Woods forcefully and straightforwardly endorses Joe Biden. Woods was a Republican when he served as AG from 1991 to 1997, and he was John McCain’s Chief of Staff when he was a congressman.

Focusing on healthcare, this Biden ad tells the story of a young boy named Beckett who is diagnosed with leukemia. It raises concerns about protections for pre-existing conditions and the rising cost of U.S. healthcare by highlighting a mother and her struggle to take care of her sick son.

Hyping Trump’s economic achievements, this ad focuses in on a small business owner who benefitted under the Trump administration. The title was introduced at The Republican Convention and referenced in a speech made by Kimberly Guilfoyle, a TV commentator and girlfriend of Donald Trump, Jr., at the Republican National Convention.

Released in early September by the Trump campaign, this ad clips together pieces of rioting and looting in major American cities and associates those images with being Joe Biden supporters.

On September 9th, 2020, journalist Bob Woodward released some selected audio recordings used in his book “Rage” where President Trump speaks privately with him about the deadly nature of Covid-19. The Biden Campaign and the DNC used those audiotapes juxtaposed with the President’s differing public statements on Covid-19 to produce this ad.

Released September 2020, this Trump ad accuses Joe Biden of reading his responses to Town Hall questions from a teleprompter and implies that the Vice President has dementia. Questions at the end reinforce that premise without explicitly stating that it’s true.

“Fresh Start” asks the question: “Isn’t it time to put the darkness of the past four years behind us” as it contrasts Joe Biden empathy versus a divisive President. While Trump is grouped with images of violent protests and Neo-Nazi rallies, Biden appears to offer a better way forward to “get it done.” The ad keeps the coronavirus central to the message, but touches on healthcare, climate change, welfare programs, and the economy as it finishes with: “We’ve had four years of a President who brings out the worst of America. Isn’t it time we had a President who brought out the best.”

This ad came shortly after the positive August economic report, the most robust since the pandemic. It was coordinated with an email to raise a million dollars by midnight. With a clip of Vice President Joe Biden saying he would “shut it down,” the narrator asks why you would vote for someone who would damage our economic future when “Trump’s great American comeback is on its way.”