It’s legal to lie in political campaigns.
Lies don't just change minds. They change hearts. And hearts change history.
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During May 2022, CNN asked 1007 American voters for their opinions on the country's two major political parties...46% surveyed considered the GOP "too extreme" and 48% viewed the Democratic Party the same way.*
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While awaiting the final candidates for the U.S. 2024 national election, we've posted ads from Donald Trump and Joe Biden 2020.Some you'll have never seen, because they only ran in swing states or were very specifically targeted.
You'll also find some Donald Trump vs. Hillary Clinton 2016 election ads, so you can compare.
Do heads win over hearts? Facts over fiction? Watch and decide what you think.
Go on to the next pages to watch some of the most notorious political ads of all time.
2020, Biden. "Former Arizona Republican ..."
In an ad targeting voters from the battleground state of Arizona, former
In an ad targeting voters from the battleground state of Arizona, former Arizona Attorney General Grant Woods forcefully and straightforwardly endorses Joe Biden. Woods was a Republican when he served as AG from 1991 to 1997, and he was John McCain’s Chief of Staff when he was a congressman.
2020, Biden. "Beckett."
Focusing on healthcare, this Biden ad tells the story of a young
Focusing on healthcare, this Biden ad tells the story of a young boy named Beckett who is diagnosed with leukemia. It raises concerns about protections for pre-existing conditions and the rising cost of U.S. healthcare by highlighting a mother and her struggle to take care of her sick son.
2020, Trump. "THE BEST IS YET TO COME."
Hyping Trump’s economic achievements, this ad focuses in on a small business
Hyping Trump’s economic achievements, this ad focuses in on a small business owner who benefitted under the Trump administration. The title was introduced at The Republican Convention and referenced in a speech made by Kimberly Guilfoyle, a TV commentator and girlfriend of Donald Trump, Jr., at the Republican National Convention.
2020, Trump. "Meet Joe Biden's Supporters."
Released in early September by the Trump campaign, this ad clips together
Released in early September by the Trump campaign, this ad clips together pieces of rioting and looting in major American cities and associates those images with being Joe Biden supporters.
2020, Joe Biden. "Red Handed."
On September 9th, 2020, journalist Bob Woodward released some selected audio recordings
On September 9th, 2020, journalist Bob Woodward released some selected audio recordings used in his book “Rage” where President Trump speaks privately with him about the deadly nature of Covid-19. The Biden Campaign and the DNC used those audiotapes juxtaposed with the President’s differing public statements on Covid-19 to produce this ad.
2020, Trump. "Joe's Teleprompter."
Released September 2020, this Trump ad accuses Joe Biden of reading his
Released September 2020, this Trump ad accuses Joe Biden of reading his responses to Town Hall questions from a teleprompter and implies that the Vice President has dementia. Questions at the end reinforce that premise without explicitly stating that it’s true.
2020, Joe Biden. "Fresh Start."
A smooth similar protein, moesin, fingerbreadths with the cellular cytoskeleton, and its
“Fresh Start” asks the question: “Isn’t it time to put the darkness of the past four years behind us” as it contrasts Joe Biden empathy versus a divisive President. While Trump is grouped with images of violent protests and Neo-Nazi rallies, Biden appears to offer a better way forward to “get it done.” The ad keeps the coronavirus central to the message, but touches on healthcare, climate change, welfare programs, and the economy as it finishes with: “We’ve had four years of a President who brings out the worst of America. Isn’t it time we had a President who brought out the best.”
2020, Trump. "The Great American Comeback."
This ad came shortly after the positive August economic report, the most
This ad came shortly after the positive August economic report, the most robust since the pandemic. It was coordinated with an email to raise a million dollars by midnight. With a clip of Vice President Joe Biden saying he would “shut it down,” the narrator asks why you would vote for someone who would damage our economic future when “Trump’s great American comeback is on its way.”
We launched an app for use during national elections. It's named "Played: Play or Get Played." The idea is to recognize how political ads manipulate our emotions and to learn the telltale tricks of disinformation. Every dollar you chip-in to HonestAds helps support this kind of "know the signals" initiative. To chip-in, send a check in any amount to: HonestAds, 134 Spring Street, Suite 302, New York, NY 10012 or email talk@HonestAds.org, and we'll get back to you.
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AskThem is a free and open-source platform for questions-and-answers with public figures. AskThem is a project of the Participatory Politics Foundation, a 501(c)3 non-profit organization with a mission to increase civic engagement.
The National Institute for Civil Discourse works with people and institutions to take responsibility for our current incivility and political dysfunction and transform it to strengthen our democratic traditions. Visit the Institute’s newest initiative, Respect or Reject: Let’s Put Civility Back into Political Campaigns, to take a stand against negative campaign ads this election season.
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The One Club exists to champion and promote excellence in advertising and design in all its forms. It is the world’s foremost non-profit organization devoted to elevating creative work in the industry. It seeks to celebrate the legacy of creative advertising and to use that legacy to inspire future generations. The One Club is the ‘keeper of the flame’ for advertising creatives.
A partner and principle of award-winning Frankfurt Balkind, one of the first integrated communications agencies, Harriett comes from the world of branding, communications and marketing. With offices in NY, LA and San Francisco, she spent more than three decades working with clients in industries going through change. A political junkie, during house-to-house canvassing in swing states she was appalled that the political ads crowding the airways were predominantly deceptive and that many busy peoples’ voting decisions were dependent on watching them. Seeing a dearth of interest in her own industry, HonestAds was born. As she puts it, “There is plenty of manipulation to go around, regardless of political party.” HonestAds has been featured in numerous articles, was part of the Museum of Modern Art experiential online exhibit “Design and Violence,” and Harriett conceived and guest curated the multi-award-winning immersive exhibition: “I Approve This Message: Decoding Political Ads” at the prestigious Toledo Museum of Art, focused on showcasing manipulative media techniques. She was a guest curator at the New-York Historical Society for an updated “I Approve This Message” to be showcased in September 2020 and, when that was cancelled due to Covid museum closure, she wrote the highest rated blogs for that institution. She has also developed a free app “PLAYED: Play or Get Played” where you can play a video game of historical and current political ads and see for yourself if you get played. Harriett has served on the board of directors for Symphony Space, the advisory board for COVE: Center for Visual Expertise, the Foundation for National Progress, GingerFinds Talent Lab, and on the operating council of Eurica Media Lab.
Diane serves as a Venture Partner with Voyager Capital and works with startups in the enterprise software, Internet/mobile/social, and security software industries. She was previously Senior Vice President of Marketing and Business Development for Sanctum (acquired by Watchfire) and Vice President of Worldwide Marketing for Informix Software (acquired by IBM). She is a Board observer of Act-On Software, Chirpify, Elemental Technologies, Lytics, and Ubix, and on the Boards of TiE Oregon, Oregon Entrepreneurs Network (OEN), Portland Seed Fund and Oregon Israeli Business Alliance (OIBA).
Arline has been an officer of various Mosbacher family entities for more than twenty-eight years and is currently a principal and Chief Financial Officer of Mosbacher Properties Group LLC. She was formerly an economic and political analyst and later branch chief at the Central Intelligence Agency and a President’s Executive Exchange fellow. She was a strategic planner for City Investing Company, Inc. where she assessed proposals for Pennsylvania Avenue Development Corporation. Most recently, she was a member of the board of the Union Square Business Improvement District and is a member of the board of Primary Stages. She is the sponsor of The Edward R. Wiener Arts Scholarships, providing partial college tuition for more than 95 graduating seniors in New York City public schools.
Now based in Hong Kong, Natalie is Chief Creative Officer APAC MEA Publicis Groupe after having served as Executive Creative Director at Google in New York City. Prior to that she was Executive Creative Director at Razorfish New York and ECD at McCann Erickson, leading transformation and integrated work for global brands such as IKEA, Nespresso and L’Oreal. Natalie spent three years in China as executive creative director running OgilvyOne; with her leadership OgilvyOne Shanghai was one of the most award-winning integrated/digital agencies in Asia. Before China, she was creative director at R/GA New York, leading numerous Nike accounts. Her work has picked up an ADC Gold Cube, Cannes Titanium Grand Prix, D&AD Black Pencil, One Show Interactive Best of Show and Grand Clio. She most recently was Interactive Jury Chair for the Art Directors Club.
At Sony for 17 years, Don was senior vice president of marketing and communications for Sony Pictures (SP) where he directed corporate communications, marketing and public relations for SP Imageworks, SP Digital Entertainment, SP Animation and Sony Online Entertainment. He founded Smith Brook Farm in 2012 and co-founded Spud Media, LLC, a new entertainment venture serving the family market. He is a member of the Academy of Motion Picture Arts & Sciences, The Television Academy’s Interactive Peer Group, The Visual Effects Society, ASIFA Hollywood, the International Photographers Guild, and Media, Entertainment and Technology Alpha Leaders. He is on the faculty of Boston University’s L.A. Program, holds a visiting scholar post at the University of Southern California’s School of Cinematic Arts, is a consultant to USC’s Entertainment Technology Center. an advisor to Cosmic Forces, Smartoonz, and on the board of advisors for BLUE, the Ocean Film Festival and Conference. He has been a TED speaker and TEDX organizer.
Peter Bemis, recipient of the Key Art Lifetime Achievement Award, was Executive Creative Director of Bemis Balkind for more than 20 years. It’s recent merger with In Sync, brings together AV, home video, print, broadcast, branding and digital for motion picture, television, home entertainment and lifestyle industries. Peter has led teams for such well-known theatrical film campaigns as: “Forrest Gump,” “A Beautiful Mind,” “The King’s Speech,” “Snow White and the Huntsman,” “Black Swan,” “The Butler,” and too many others to mention. His work is included in the permanent collection of the Library of Congress, the Smithsonian Institution and Germany’s Museum fur Kunst und Gewerbe.
Thirty years as CEO/Principal of Mangan Holcomb Partners one of the Mid south’s leading marketing advertising and PR firms. The agency was named company of the year by Arkansas Business and LR Chamber of Commerce. Winner of multiple awards for advertising and public relations work. Winner of the first Psychologically Friendly Workplace Award by the APA. Political experience in multiple campaigns including Central Region Director for Governor Winthrop Rockefeller/ Lt Governor “Footsie Britt,” and advertising campaigns for Governor Frank White, Governor/Attorney General Jim Guy Tucker, Senator/Governor David Pryor, and Congressman Ed Bethune to name a few. Served on numerous boards including National Federation of Parents, Junior Achievement, Centers for Youth and Families, Arkansas Symphony, UofA Foundation Fund Board, Arkansas Gas Association, the Keep Arkansas Beautiful Foundation, River States Council for American Associations of Advertising Agencies, and others.
Devin works at the intersection of the nonprofit sector, the free/libre/open-source (FLO) movement, and grassroots community organizing initiatives to help each benefit from the best practices of others. He began his career as an entrepreneur who developed a challenge-based crowdfunding platform for nonprofit organizations. During this experience, he realized that a lack of collaboration among nonprofits was limiting the nonprofit sector’s effectiveness more than a lack of funding. Since then, Devin has been applying FLO methodologies to civic society’s challenges by developing and deploying software tools and operational techniques for a wide range of groups including software development communities, grassroots organizing initiatives, new media publications, conventional nonprofits, agriculture networks, and most recently, disaster relief coalitions. Devin holds a Bachelor of Science from Northwestern University and a Permaculture Design Certificate from the Center for Bioregional Living.
I Approve This Message exhibit:
James Cooper and Flo Heiss, Zooperheiss
Unit 9/Roll Studio